Tell your Story using Visual Communication

Stories in text bore, stories told visually engage — and sell”.

Are you sharing your stories with your fans?

Do you use pictures in your social marketing?

People want pictures in their social channels.

When done right, these pictures become visual stories.

For your consumers to form a personal connection with your brand, company stories must be creative and authentic so that you create an experience that resonates with your customers. It’s not about branding vs graphic design, but how branding and graphic design work hand-in-hand to bring out the best in your business. To tell your story you need to use strong characterisation.

What call are you responding to?
What makes your product different from your competitors?

From the entertainment industry through commercial business and scientific journals, the presentation of opinion and facts is improved with graphics and information design. A creative graphic design can aid in selling a product or idea.

Visual storytelling is a way for people to communicate their story using visuals and digital media such as video, graphics, and photography. This technique appeals to the emotions of the intended audience and it can humanise the business, giving the target market a way to relate to the business and their story.

When creating these visuals, it’s most important to think about the audience you are trying to reach:

What needs are you trying to fulfill and what is the value you are providing to them?

Stories don’t have to be history and they don’t have to be long. In fact, quick-moving social platforms encourage using fewer words.

Use high-quality images or videos to give a “lifestyle” angle to your marketing. Show your customers how they can use your product in their everyday lives.

Whether you want to share your culture, show how you design a product or celebrate some of the unsung heroes of your business, photos tell a more eloquent story than any copy ever could.

As you develop a steady fan base, your fans will know what you look like on the outside. If you want to make a deeper connection with them, show your brand’s human side with a peek into your everyday humdrum. Letting your fans see an alternate perspective gives them a new, more personal way to connect with your brand.

Highlight the things your customers love. Celebrate the communities where you live. Share what causes are close to your heart and show what inspires you.

All this can be brought to life through the use of video. Develop your story-telling in such a way as to give people a reason to subscribe to your channel. Create the need for them to want to keep coming back for more!

It is advisable where possible to cater for an individual audience. Sometimes, when you try to reach everyone, you end up reaching no one. It can be beneficial to set up channels for specific niche audiences and just tell the story that’s relevant to them. Don’t use a one-size-fits-all story. Focus on a specific niche by telling a story relevant to them. If you’re having fun with it, they will too, and they may be more likely to buy.

Don’t forget to drive traffic back to particular sections of your website.

Share your true story and you’ll be setting yourself apart from all the other brands out there. They can’t share that same story, because they are not you. As a general rule, true stories are powerful, because they’re human; they happened to someone like you and me.

One of the rules of a good story is to take the audience to a hidden place that they don’t get to see everyday. Good stories are always about people we can relate to, taken to extraordinary places or circumstances.

How can a brand or an online business use this to its advantage? It’s quite simple!

Go behind the scenes. Show your customers what they don’t normally see, but let those things be seen through your or your employees’ eyes. Nothing beats letting your customers actually what it’s like behind closed doors!

Carry a message. Give a lesson. Show or share a stance. Don’t be bland.

Every marketing effort carries a message, which is that of your brand or business.

Notable Changes Since 2017
• Instagram jumped from the #4 slot to the #2 slot, up from 54% in 2017.
• Twitter lost the #2 slot, falling from 68% in 2017.
• YouTube moved up from 45% in 2017.
• Pinterest dropped from 30% in 2017.
• Snapchat barely rose from 7% in 2017.

(information received from 2018 Social Media Marketing Report – SocialMediaExaminer.com)

According to SocialMediaExaminer.com :

Current YouTube activities
Our research shows only 26% of marketers have increased their YouTube organic activities over the last 12 months.

Future YouTube plans
A significant 58% of marketers plan on increasing their YouTube organic activities over the next 12 months.

Marketers were asked to to identify the types of content they use in their social media marketing. A large percentage (80%) use visual assets in their social media marketing. In second place was video (63%), up from 57% in 2017 and surpassing blogging (currently 60%; 66% in 2017). Live video is also gaining wider adoption at 35% (up from 28% in 2017). B2B marketers are much more likely to use blogging (67%) when compared to B2C marketers (56%).

MFP Design Studio can help you tell your story.

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