Visual communication is the art of passing information to people through using gestures, images, signs, posters and dvertisements, to name a few. Because our minds process things through images, visual communication is the most effective way of passing on information.
Visual communication enables the provision of a shared, consistent experience which is an important aspect in terms of delivering your message with visuals.
Technology has led to explosive growth in the use of images to communicate and understand the world around us. The use of internet technology has turned business users into active participants that use words and images to communicate with customers, creating greater brand awareness than ever before. Technology that provides images, video and apps, gives business owners a variety of tools to use to attract customers and expand their markets. The combination of words and images has a powerful effect on the communication of ideas.
Visual communication is twofold – it attracts and maintains your audience’s attention. It promotes the in re-enforcement and supporting of oral communication, when reading about something. Adding the use of visual aids such as graphs, diagrams, illustrations, infographics, photographs and charts to content that you are reading, makes it easier to understand, adding simple explanation and delivering the meaning of it very easily.
Interestingly, you do not need to speak any particular language when visual communication is presented. The visual communication is the communication, where the ideas and information can be read or viewed through the means of visual aids.
Visual communication assists in quick decision-making. It is highly recommended that visual techniques to communicate with your clients are implemented to achieve maximum impact.
Complex information such as data and figures can be more easily presented through the use of graphs and diagrams to relay your message. A picture is retained in our memory longer than words or quotes. Research shows that people remember visuals the best, followed by speech, accompanied by reading.
Ambiguities are more common with only oral or written communication, particularly when dealing in foreign countries, as people from diverse backgrounds and linguistic abilities work together. A visual, on the other hand, makes everything very clear.
Visual communication comes in many forms and shapes, here is a short list of its common forms –
Signs and symbols
To achieve maximum impact of your message, always combine several modes of communication, such supporting a speech with a few graphs, or a powerful image with a small sentence, to further drive home the point.
10 Advantages of Visual Communication
Attracts the attention of participants
It is easy to follow
Participants feel more engaged
Easier to explain or put things in perspective
Easier to remember
Helps keep mistakes at a minimum