What is Visual Communication?

Visual Communication begins with a message that, in the hands of a talented designer, is transformed into a visually appealing piece, that evokes emotion and a deepseated inexplicable call to action, transcending mere words and pictures!

Visual communication is one of the most important ways in which we connect as human beings. Visually appealing work stirs emotions within us and creates a desire that we didn’t know we previously had. By controlling colour, type, movement, symbols, and images, the visual communication designer creates and manages the production of pieces that inform, educate, persuade, and even entertain a specific audience.

Some interesting facts :

Time spent per day watching video by adults in the U.S. grew by more than 5 times, from an average of 39 seconds per day in 2011, to an average of 1 minute, 55 seconds in 2015, and usage is still trending upwards
Almost 50 percent of our brains are involved in visual processing
People following directions with illustrations do 323% better than those following text directions alone
People only remember 10 percent of what they hear after three days, but if a relevant image is paired with that same information, retention goes up to 65%!

Because our brains are hardwired to respond and process images very quickly, using visual communication to connect with your clients and potential clients, works better than words to get your message across.

It is important to understand that graphic design is different to visual communication. Whilst graphic design forms an integral part to visual communication, it is but one component of the whole. Comprehensively, visual communication is focused on communicating with clients and customers through any visual means available. This includes and encompasses all advertising and creating of awareness through :

Video
Print and digital media

The key thing to remember about graphic design, especially when compared to visual communication, is that it’s a narrow, highly specialised field that focuses only on the creation of key graphics for a broader advertising campaign, website, or print materials. Graphic designers do not come with the broad set of skills that covers everything from animation to photography. Instead, they focus on creating key graphical elements that fit within a broader visual communication process.

Visual communicators focus on a large number of different methods to get their point across:

• Photography
• Digital design
• Unique illustrations
• Presentations
• Animations

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